Burnout, fatigue and AI-driven ways of working are three interconnected pressures reshaping how people experience work and why they leave.
Founded by Georgia Hodkinson, the work explores the hidden organisational patterns sitting beneath turnover and sickness absence.
We help organisations uncover why people are leaving or going off sick and what it’s really costing them.
Our founder is an Organisational Psychologist (MSc Occ Psych, GMBPsS), our work focuses on three interconnected issues often overlooked in traditional people strategies: burnout, fatigue, and AI as a system design challenge.
We work with organisations to identify where pressure, poor decision-making, and hidden operational risks are building across teams, leadership, and ways of working, while focusing on the organisational conditions driving performance, retention, and risk outcomes.
Our approach combines occupational psychology, operational insight, and systems thinking to help organisations design healthier, more sustainable ways of working.
What are Human Factors?
Human factors
Human factors sits at the intersection of psychology, physiology, design, and systems thinking and is the field that looks at how people actually behave, think, feel, and make decisions.
This is the design of work, tools, and environments to fit humans.
Core elements
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Cognitive factors: attention, memory, decision-making, load
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Physical factors: posture, reach, vision, ergonomics
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Emotional factors: stress, pressure, motivation, fear
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Environmental factors: noise, lighting, time pressure.
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System factors: processes, technology, interfaces.
It asks questions like:
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How do attention, fatigue, stress, and workload affect performance?
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Why do capable people make mistakes in certain conditions?
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How does system design increase or reduce error?
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What helps people perform well consistently.
Georgia's PsyWork
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Why We Do This Work
The journey into human factors didn’t begin in a textbook.
Our founder started in recruitment, where she learned how people behave under pressure and moved to healthcare, leading crisis teams and supporting frontline staff and ended in the organisational psychology space
It became personal when she faced my own battle with fatigue, the cognitive, emotional, and behavioural crash that changes how you function.
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My Approach
We build systems that improve safety, thinking, collaboration, and performance.
Every intervention is psychology-led, evidence-informed, tailored to your environment, designed for real-world application and created with measurable outcomes
Designed for real-world application with measurable outcomes. Everything we create is interactive, memorable, and grounded in practical behaviour change.
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Who We Work With
We partner with:
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organisations in safety-critical industries
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energy, engineering & infrastructure
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leadership teams
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L&D leaders
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founders shaping culture
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wellbeing & people teams
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psychology consultancies needing support with delivery
Our founder challenges traditional approaches to wellbeing and performance by treating burnout, fatigue, and AI as system design problems that affect organisational risk.
If You’re Here, You Probably Want To…
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Understand why people are leaving, burning out, or going off sick
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Identify hidden organisational risks impacting performance and retention
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Improve decision-making in high-pressure or fast-changing environments
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Explore the impact of fatigue, workload, and AI on teams and leaders
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Move beyond surface-level wellbeing initiatives toward systemic change
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Create healthier, more sustainable ways of working without compromising performance
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Understand what burnout and disengagement are really costing the organisation
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Work with an organisational psychologist who combines psychology, operations, and systems thinking
Founded by Georgia Hodkinson, the work combines occupational psychology with operational insight to help organisations uncover where things are breaking and what to do about it.
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